HEART-BASED
GOODNESS

LITTLE MEMOS THAT YOU’RE ALREADY BEAUTIFUL

We want you to feel great inside and out. As Christian Dior once said, “Happiness is the secret to all beauty.” The look and feel of our company was designed to illicit a specific reaction—a positive, uplifting one! We’re trying to build you up, baby. We believe in the power of optimism and laughter, so we’ve injected a little witty and a lotta heart into our brand. We want you to smile every morning when you pick up our products.

HONEST-TO-
GOODNESS

REAL PEOPLE WHO REALLY AND TRULY CARE

Part of feeling great is giving back. Since skin isn’t the only thing we care for deeply, Rūtz donates a portion of its proceeds to charitable organizations annually. We want to plant seeds where we can and give others the opportunity to grow and reach their potential. Another way to show we care is to provide real people to answer your questions. We do not believe in automated responses. We want everything to be organic—including the ways we relate to you! Drop us a line-we can’t wait to hear from you.

THE REIKI
PROCESS

RūTZ AND THE POWER OF HEALING

Reiki is a healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient’s body and restore physical and emotional well-being. Each Rūtz product has been treated in a way that will help you feel rejuvenated and healed.

YOU’LL FIND
GOODNESS AT
OUR ROOTS

WE DO

Inject each and every one of our products with healing energy, and enough good juju to power a small country. Every product has been treated in a way that will help you feel rejuvenated and healed.

Believe in the importance of using ingredients made by Mama Nature, that are easy to pronounce.

Encourage women (and dudes!) to be authentic, and march to their own beat.

WE DON’T

Buy into the idea that women (or a skin care line!) need to look like someone else’s narrow definition of beauty to love, appreciate, and celebrate the skin you’re in.