“Goodness” is literally at our roots. That goodness extends far beyond the nature-based ingredients we carefully select for our products. Our brand is injected with creativity and life energy.
- We lovingly infuse Reiki energy into each of our products with the intention of giving our customers a very positive “feel good” vibe and renewed zest for life.
- We believe in the power of being authentic, good-hearted and good-natured in all at we do at Rutz. We treat others the way we want to be treated—with respect, honesty and a big dose of light-hearted fun.
- We’ve sprinkled our brand with unexpected tidbits of wit, as reflected in our packaging, marketing materials and online presence.
Who We Are
organic, natural, innovative, genuine, balanced, energetic, positive, realistic, good-hearted and natured, trailblazers, purple cows, pure, Reiki believers, do-ers, refreshing, honest, humble, open confident, authentic, tolerant, in-tune, witty, creative, compassionate, integrity-filled, zest-for- lifers, rooted in goodness
Who We’re Not
toxic, harmful, pessimistic, mean, greedy, careless, self-centered, status quo, thoughtless, conservative, callous, fearful, ordinary, ego-driven, stereotypical, depleting, bland, harsh, judgmental, stagnant, boring, resting on laurels, brash, lazy, box dwellers, too serious